Rethink magazine is both, a medium and a vehicle, for reconsidering the way that print design impacts the environment. The magazine is printed on recycled paper, single-sided then folded and bound on the open edge using metal screw posts. The metal screw posts are easily separated from the paper in the recycling process and re-used, unlike traditional glues used for perfect binding. In addition, the magazine can be re-used afterwards, by the user, as a notebook/sketchbook. This is facilitated via the single-sided printing and gives the user two options – either unscrew the posts and fully reverse the pages, or slice the pages at the folded edge. This extra feature extends the magazine lifecycle beyond recyclability to include two uses.
Client: York University Target: Eco-conscious Millennials Format: Printed Software: Adobe InDesign, Adobe Photoshop, Adobe Illustrator Vendor: The Printing House