The Art of Marketing

A few highlights from this year’s blend of inspiration, marketing savvy and quirkiness from The Art Of Marketing conference in Toronto…

Bryan Wong
Founder & CEO of Kiip
Featured in Forbes 30 Under 30

It’s not just about marketing but about real time needs-addressing. Leveraging the currency of moments and emotion.

Take your weaknesses and turn them into strengths.

Nir Eyal
Bestselling Author of “Hooked: How to Build Habit-Forming Products”
Inc. Magazine’s “Top 10 Marketing Books of 2014”

Behaviour = Motivation + Ability + Trigger

The hook has 4 parts: Trigger, Action, Reward, Investment.

Dr. Robert Cialdini
New York Times Bestselling & World-Renowned Expert
on the Psychology of Influence

The Principals of Social Influence: don’t brag…leverage credibility through a third party.

Put your strongest argument right after the moment when you expose your weakness

The Principal of Consensus: If everyone around me likes it, I should like it to.

Charlene Li
New York Times Bestselling Author
Founder & CEO of Altimeter Group

We tend to overvalue the things we can measure and undervalue the things we cannot.

An effective digital leader can: 1) Listen at scale, 2) Share to shape, 3) Engage to transform.

Technologies will come and go…it’s about the relationships that we need to develop.

Gene Simmons
Co-Founder of KISS, New York Times Bestselling Author
Multi-Hyphenate Entrepreneur & Master of Brand Identity

On Career: Find your love of labour.

On Money: If squirrels know what to do with their nuts…how come we don’t?

On Relationships: Don’t marry a man the same age as you.