The Art of Marketing
A few highlights from this year’s blend of inspiration, marketing savvy and quirkiness from The Art Of Marketing conference in Toronto…
Founder & CEO of Kiip
Featured in Forbes 30 Under 30
It’s not just about marketing but about real time needs-addressing. Leveraging the currency of moments and emotion.
Take your weaknesses and turn them into strengths.
Bestselling Author of “Hooked: How to Build Habit-Forming Products”
Inc. Magazine’s “Top 10 Marketing Books of 2014”
Behaviour = Motivation + Ability + Trigger
The hook has 4 parts: Trigger, Action, Reward, Investment.
Dr. Robert Cialdini
New York Times Bestselling & World-Renowned Expert
on the Psychology of Influence
The Principals of Social Influence: don’t brag…leverage credibility through a third party.
Put your strongest argument right after the moment when you expose your weakness
The Principal of Consensus: If everyone around me likes it, I should like it to.
New York Times Bestselling Author
Founder & CEO of Altimeter Group
We tend to overvalue the things we can measure and undervalue the things we cannot.
An effective digital leader can: 1) Listen at scale, 2) Share to shape, 3) Engage to transform.
Technologies will come and go…it’s about the relationships that we need to develop.
Co-Founder of KISS, New York Times Bestselling Author
Multi-Hyphenate Entrepreneur & Master of Brand Identity
On Career: Find your love of labour.
On Money: If squirrels know what to do with their nuts…how come we don’t?
On Relationships: Don’t marry a man the same age as you.