World Communication Design Day 2014
A Designer Synthesizes. This is what a designer does.
April 27 is World Communication Design Day and Icograda is celebrating by asking designers to examine the evolving role of designers in the 21st century by reflecting on the statement “This is what a designer does.”
I put some thought into it, with the goal of finding a single word that would summarize the heart of what it is that I do on a daily basis. The word I came up with was “Synthesis”, a verb meaning to combine (a number of things) into a coherent whole.