SEM Campaign | Travel Insurance Product Landing Page
![GMS – Travel Landing Page GMS - Travel Landing Page - SEM Campaign](http://www.bbanman.com/wp-content/uploads/2024/01/GMS-Travel-Landing-Page.png)
PROJECT DETAILS
Goal:
Increase conversions from paid search engine marketing (SEM) by leveraging a campaign-specific landing page.
Solution:
Drafted landing page copy that was optimized for the SEM campaign target keywords as well as product highlights.